How it all started
Saving boobs with hope, humor, and heart
In 2020, amidst the chaos of disinfecting groceries, managing virtual schooling, and keeping our shoes outside, I was diagnosed with breast cancer. Because, why not add cancer to the mix?
Since then, it has been a long and rocky journey. Through it all, I felt the need to give back and create something meaningful. save our boobs was born from this desire—to say thank you to the remarkable medical professionals and to support others facing similar battles.
I guess when life gives you lemons... well you make lemonade.
save our boobs was born from this desire—to give back to the universe and express gratitude to the remarkable medical professionals who are providing exceptional care and to support others facing similar battles.
Initially, save our boobs started as a creative exercise in branding, with no clear direction in where this can lead. I had a lot of fun working on the design, and a friend's inspiration led me to join the Princess Margaret DIY Challenge. This fundraising initiative allocates 100% of the raised funds to the cancer research of your choice. In my case, I chose to support breast cancer research.
I didn’t want to stop with just a DIY challenge. I got genuinely excited about creating a brand that not only spreads breast cancer awareness but is also fun to wear. Yes, I said it—fun! Humor is something I can control, so let’s embrace it. Let's be positive, strong, and keep pushing forward.
I’m thrilled to the next chapter: save our boobs THE STORE.
50% OF ALL STORE SALES GOES TO BREAST CANCER RESEARCH AT PRINCESS MARGARET CANCER CENTRE
